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Elevated marketing drives Kraft Heinz’s bottom line | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in November
By Christopher Lombardo

Kraft Heinz beat Q3 sales estimates, which the company credited to how it has elevated its marketing. The maker of Kraft Dinner, Heinz Ketchup, Peanut Butter, Philadelphia Cream Cheese and Lunchables, saw net sales grow to $6.51 billion USD in the third quarter from $6.32 billion USD a year earlier, topping analyst expectations. Accrued marketing spend was up 0.87% compared with the period a year prior.

http://strategyonline.ca/2022/10/26/elevated-marketing-helps-drive-kraft-heinzs-bottom-line/
 

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